Branding
Truth Initiative
Designed a series of print and digital campaign materials for Truth Initiative focused on promoting awareness and encouraging audience engagement.
Year :
2023
Industry :
Public Health
Comapny :
Truth Initiative
Text-to-Join Promotional Campaign
Problem :
The campaign needed a clear and engaging graphic to encourage young audiences to interact with the brand through a simple mobile call-to-action. Existing materials lacked strong visual hierarchy and urgency.
Solution :
I created bold promotional graphics focused on a clear text-to-join call-to-action. Strong typography and intentional spacing guide the viewer’s attention to the keyword and short code. The layout makes participation easy to understand while supporting the brand’s energetic identity.
Nicotine Awareness Campaign Design
Problem :
Young adults trying to quit nicotine often lack awareness of available support and clear messaging that motivates action. Existing visuals needed stronger storytelling and emotional connection.
Solution :
I developed a cohesive graphic series using lifestyle imagery and clear messaging to make quitting resources more engaging and easy to understand.
Solution :
Problem :
More Projects
Branding
Truth Initiative
Designed a series of print and digital campaign materials for Truth Initiative focused on promoting awareness and encouraging audience engagement.
Year :
2023
Industry :
Public Health
Comapny :
Truth Initiative
Text-to-Join Promotional Campaign
Problem :
The campaign needed a clear and engaging graphic to encourage young audiences to interact with the brand through a simple mobile call-to-action. Existing materials lacked strong visual hierarchy and urgency.
Solution :
I created bold promotional graphics focused on a clear text-to-join call-to-action. Strong typography and intentional spacing guide the viewer’s attention to the keyword and short code. The layout makes participation easy to understand while supporting the brand’s energetic identity.
Nicotine Awareness Campaign Design
Problem :
Young adults trying to quit nicotine often lack awareness of available support and clear messaging that motivates action. Existing visuals needed stronger storytelling and emotional connection.
Solution :
I developed a cohesive graphic series using lifestyle imagery and clear messaging to make quitting resources more engaging and easy to understand.
Solution :
Problem :
More Projects
Branding
Truth Initiative
Designed a series of print and digital campaign materials for Truth Initiative focused on promoting awareness and encouraging audience engagement.
Year :
2023
Industry :
Public Health
Comapny :
Truth Initiative
Text-to-Join Promotional Campaign
Problem :
The campaign needed a clear and engaging graphic to encourage young audiences to interact with the brand through a simple mobile call-to-action. Existing materials lacked strong visual hierarchy and urgency.
Solution :
I created bold promotional graphics focused on a clear text-to-join call-to-action. Strong typography and intentional spacing guide the viewer’s attention to the keyword and short code. The layout makes participation easy to understand while supporting the brand’s energetic identity.
Nicotine Awareness Campaign Design
Problem :
Young adults trying to quit nicotine often lack awareness of available support and clear messaging that motivates action. Existing visuals needed stronger storytelling and emotional connection.
Solution :
I developed a cohesive graphic series using lifestyle imagery and clear messaging to make quitting resources more engaging and easy to understand.
Solution :
Problem :